Keynote speaker graphic6/22/2023 ![]() If you haven’t heard of it before, inbound marketing is – as HubSpot puts it – “a business methodology that attracts customers by creating valuable content and experiences tailored to them. To avoid giving this impression, you can’t go wrong with inbound marketing. event organizer) is a sales target rather than a potential partner, such as mass emails. ![]() This is especially true for practices that suggest your audience’s representative (i.e. When looking for speaking opportunities, many traditional sales tactics no longer apply. Value-Driven Sales OutreachĪlso related to your audience, the second thing to master as a keynote speaker is a value-driven approach to that audience. Then, after you’ve built success within that original niche, you’ll be able to effectively expand to a wider audience. In this way, you can build your client list and speaking reputation as efficiently as possible. Which groups are most affected by said problems? If you want an event organizer to trust you enough to hire you as a keynote speaker, you have to show that you understand their audience’s pain points.Įssentially, your goal is to find out who benefits from your expertise the most and tailor your speaking content to their needs. ![]() So, the more you can address problems, the more likely you are to book keynotes.
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